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GirlJams, an AI songwriting experience empowering girls to get comfortable with and explore the creative possibilities AI technology can offer.

Right now, the AI workforce is overwhelmingly men, and no women are even currently considered to be leaders in the AI movement. This disparity permeates into its user base as well. According to a recent survey, 54% of men use AI in either their professional or personal lives, while just 35% of women use it.

Despite its controversies, AI isn’t going anywhere. To ensure that women help define the future of AI, it’s crucial that more girls get interested in, are inspired by, and have fun with AI.

GirlJams was designed to do just that. Created in partnership with Mojo Supermarket and digital studio Active Theory; GirlJams invites girls to write and create a song using multiple AI technologies, while simultaneously learning the basics of AI through learning moments, introductory language, and prompt engineering tips displayed throughout the experience.

The results were impressive: We saw a shift perception of AI from something to fear to a creative tool girls can use to program their wildest dreams into reality. As well as drive engagement with the site and on social media.

The experience had 29k unique site visits with 23k people creating songs over 3 weeks and 90M impressions with 52% of users coming from organic social.