About me

I am Aby Aneja a film director based in India, since 2019, I have been directing digital videos and campaigns for brands and making a few passion projects at the same time. I started with directing long-format series of campaigns and eventually moved into making TV commercial-like capsules for brands. My expertise lies in designing and directing high-impact commercials and digital content for lifestyle, performance, and experience-driven brands focused on dynamic storytelling and immersive experiences."

My creative practice is rooted in capturing movement, atmosphere, and the spirit of exploration—whether through lifestyle, travel, or performance-led narratives. I'm drawn to ideas that push beyond the ordinary and to brands that seek to tell stories with depth, energy, and intention. With a strong understanding of contemporary visual language and a natural instinct for experience-driven storytelling, I aim to create work that not only looks good but feels alive.