About me

Abi Singmin is an award-winning Design Director at Landor, Sydney, with over 20 years of branding experience across the UK and Australia.
She began her career in London, where she forged a solid foundation in design and branding before chasing bluer skies in pursuit of an alternate view on the industry. 15 years on, she has helped shape some of the region's most recognised brands, from corporate giants to consumer favourites.
Her packaging expertise spans private label and iconic FMCG brands, having spent three years developing Woolworths' private label portfolio and more recently leading rebrands for Lion's most celebrated beers.
Beyond design, her love of photography, music and the ocean have led her to all corners of the world. But these days her two spritely sons and one fluffy cat keep her busy discovering life in a whole new way.

Skills

Art Direction, Branding, Graphic Design, Packaging Design, Photography

Awards

AGDA Awards x 18, Best Awards, D&AD Award - In-book, D&AD Award - Wood Pencil, IVCA Clarion Award, Vertex Awards