AbdulTayib's work
About AbdulTayib
I'm a London-based Brand & Motion Designer working across branding, graphic and digital design, motion and video. I work with businesses, agencies and creative teams to develop visual identities, campaigns and content, combining strong design with motion and creative direction to create work that stands out.
With 8+ years of experience across in-house and independent creative work, I bring ideas from initial concept through to final delivery. I enjoy finding the right visual approach for a project, exploring how it can evolve across formats, and ensuring the finished work feels considered, distinctive, and fit for purpose.
Previously, I worked as a Senior Designer at Hyve Group, contributing to the creative output for BETT, one of the world's leading education technology events. My work included stage openers, event motion, campaign assets, visual systems and large-format screen content. This gave me experience creating visuals for everything from digital platforms and social content to stages, projection and arena screens, where design needs to communicate clearly and work at scale.
Alongside my in-house experience, I run Abnormal Media, my independent creative studio. This allows me to take on a variety of creative projects, work directly with clients and collaborate with other creatives and specialists. My approach is hands-on, with experience spanning creative direction, design, motion, production and final delivery.
I'm particularly interested in projects where branding, motion and experience intersect. That could mean developing a visual identity, creating campaign assets, producing motion graphics and video, or designing content for live events and physical spaces. I enjoy moving between disciplines and finding ways for design to work beyond a static image, whether it's on a screen, in a campaign or in a live environment.
I'm curious, collaborative and detail-focused, with a genuine interest in the thinking behind the work as well as its execution. I approach each brief on its own terms, looking for the idea that makes it distinctive rather than applying the same formula to every project.
I'm available for freelance projects and collaborations across branding, design, motion and video. I'm particularly interested in working with agencies, businesses, production companies and event teams that need an experienced creative who can bring ideas, visual direction and practical execution together.
With 8+ years of experience across in-house and independent creative work, I bring ideas from initial concept through to final delivery. I enjoy finding the right visual approach for a project, exploring how it can evolve across formats, and ensuring the finished work feels considered, distinctive, and fit for purpose.
Previously, I worked as a Senior Designer at Hyve Group, contributing to the creative output for BETT, one of the world's leading education technology events. My work included stage openers, event motion, campaign assets, visual systems and large-format screen content. This gave me experience creating visuals for everything from digital platforms and social content to stages, projection and arena screens, where design needs to communicate clearly and work at scale.
Alongside my in-house experience, I run Abnormal Media, my independent creative studio. This allows me to take on a variety of creative projects, work directly with clients and collaborate with other creatives and specialists. My approach is hands-on, with experience spanning creative direction, design, motion, production and final delivery.
I'm particularly interested in projects where branding, motion and experience intersect. That could mean developing a visual identity, creating campaign assets, producing motion graphics and video, or designing content for live events and physical spaces. I enjoy moving between disciplines and finding ways for design to work beyond a static image, whether it's on a screen, in a campaign or in a live environment.
I'm curious, collaborative and detail-focused, with a genuine interest in the thinking behind the work as well as its execution. I approach each brief on its own terms, looking for the idea that makes it distinctive rather than applying the same formula to every project.
I'm available for freelance projects and collaborations across branding, design, motion and video. I'm particularly interested in working with agencies, businesses, production companies and event teams that need an experienced creative who can bring ideas, visual direction and practical execution together.