About me

I have the valuable experience in marketing, communications, advertising, creative direction, creative writing & concepts, Television Commercial & documentary production, ad agency management, film making, public relations & event management and social media campaigning. Specialized in Asian cultural understanding and communication and worked as chief consultant on global projects.

Skills

Selling beliefs to buyers is my forte. I have a flair for creative communication. I can develop avant-garde marketing strategies, effective internal or external communications, innovative creative strategies, memorable event management, result oriented brand building & activation, out-of-box social media concepts promotion. I can also run a high or medium scale advertising agency or a SME. I have a successful career of 20 years that comprises of various facets of marketing communications. It has brought me great deal of learning experience in the fields of marketing, communications, advertising, creative writing, ad agency management, film making, media management, public relations, event management and social media campaigning. I have an additional expertise in Asian consumer behavior, their cultural understanding. The in-depth knowledge of these ethnic groups has provided me to work on few high-profile global projects.

Sector Experience

I have served communicational, advertising, marketing and media needs for Telecom, Banking, Social sector, Health sector, Tax and national registration authorities, Environmental agency, Education sector, Broadcast marketing, Oil industries, Automobiles, Battery manufacturers, Tobacco Industry, Construction and housing sector, Consumer products and Clothing industries.

Awards

Masters in Business Administration MBA Marketing, The International University- (1994-1995), Bachelors in Business Administration BBA, The International University- (1993-1994) Major (3.2 GPA), Associate in Business Administration ABA, Inter-College, Larnaca, Cyprus (1990-1992)

Clients

Askari Bank, Askari leasing, Bahria Town, British American Tobacco(BAT) Pakistan Tobacco, Broadcast Marketing Network, Burraq Telecom, Emaar Pakistan, Ezigrip toothbrushes, Federal Board of Revenue, Instaphone, Kwick Kool, Land Rover, Levis and Dockers, Ministry of Environment, Ministry of Health and Population, Mobilink, National Database Registration Authority, Nokia Siemens Networks, Oil & gas development company, Orascom Telecom, Pakistan telecommunications, Pakistan Television, Preston University, SHV, Telenor, TOPS beverages Murree brewery, UNDP, United Nations, US Army USAID, US embassy, Voice of America, Volta and Osaka Batteries