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About me

After 14 years in advertising at renowned creative agencies including Fallon, Mother, Wieden+Kennedy, Exposure and as co-founder of Common Industry, Aaron moved into business strategy, innovation and venture building.
Starting as CMO at Jaguar Land Rover backed THE OUT "the ultimate car rental company" according to GQ. Turning a mobility choice into a lifestyle decision with benefits that go beyond road trips and into real environmental impact.

Followed by a stint as Partner at de-centralised consultancy Studio Everywhere, delivering transformation strategy and brand systems for global clients including TKE, AI law firm LexCheck and Johnnie Walker from Diageo.
Aaron is currently the innovation and venture CMCO at The AA. His work spans B2C and B2B businesses, encompassing proposition development, go-to-market delivery, organisational design, and commercial trading.

In short, he delivers business growth and customer value by connecting the dots between financial outcomes, technology, brand, culture and customer experience.
Beyond the day-to-day, Aaron is an Innovation Fellow at The Royal College of Art x Grow London and a Partner in the Avansere Collective innovation and design community.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesChief Marketing Officer

Ranking

#12 Ranked Chief Marketing Officer

Recommendations

Currently No Recommendations

Skills

Advertising, AI, Brand / Logo Design, Customer Services, Experience Design, Funding & Investments, PR

Sector Experience

Automotive, E-Commerce, Fashion, FMCG, Retail

Trade Associations

Innovation Fellow

Activity

Connections5 Followers5 Following5

Likes0

Creativepool member since 7 February 2025

Work
Articles
Achievements
Activity

Aaron's achievements

Site Achievements

Top 25Chief Marketing Officer Top 25

Judging

Aaron Cole has sat on the Creativepool Annual jury.

Annual 2025 Judge Network of the Year

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