About me

A total account of 14 years of experience working in integrated and 360 campaigns for major CPG / FMCG brands and particularly developing Shopper marketing in every aspect of the shopping experience, in retail, trade (on & Off) and Horeca, from promotions, displays and packaging to store layouts, activations and exhibition stands. Winner of several POPAI awards for POS and retail excellence.

Specialties: shopper marketing, POP concepts and strategy, exhibition and retail design

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Alexandre's work

Coca Cola Summer

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