About us

Waitrose has 262 supermarkets and combines the convenience of a supermarket with the expertise and service of a specialist shop. It is dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. As a co-owned Partnership, everyone who works for Waitrose owns the business and the notion of partnership is also extended to farmers and growers. At the heart of the supply chain are its producer groups that operate across livestock, milk, farmed fish, fruit and vegetable categories.

Waitrose's articles

The Best Christmas Ads of 2025 (So Far)

How a Kitchen Table Podcast Became a Cultural Feast

Stand out from the generic holiday ‘cheer’: 5 tips for creating memorable holiday content

Christmas Ad Season 2024: The Hits, Misses, and the Ones That Warmed My Frosty Heart #HolidaysMonth

Christmas Ads 2024: The ones that work and the ones that don’t #HolidayMonth

John Lewis and what happens when brands go in-house #PurposeMonth

A (mercifully) pun-free roundup of the best Easter 2024 campaigns

Good Eggs: The 10 most ‘Eastery’ Easter ads of all time

The most searched Christmas adverts in the UK revealed for 2022 | #HolidayMonth

Traditional brand purpose has made consumers complacent. But a new wave of brand change-makers is here to change that…

The best animations of 2020

Here's all the best 2020 Christmas ads!