ABOUT

Last November we collaborated with Vevo to bring their new Apple TV app to life, extending the designs for the latest iOS app to a lean-back, 10ft experience. It was a great opportunity to reimagine music television and to design using high-fidelity prototyping and motion. We designed the product around what we expected the capabilities and sensibilities of the 4th generation Apple TV hardware to be pre-launch, using a channel-based product model that has room to expand and brought novel ways to quickly interact with content to the platform.