About me
I'm a Senior conceptual writer. Ideas are my passion and I have been creating award-winning work, built around strong ideas in world class agencies for 25 years.
The last 5 years at Iris, creating global campaigns for Guinness, Samsung, Virgin Active, Barclays, and Delta airlines, as well as working on Suzuki, cinch, KFC and Tate & Lyle for the UK. Previous to that I was at Leo Burnett for 12 years, as well as freelancing on long term projects at agencies including adam&eveDDB, McCann, Ogilvy, Saatchi & Saatchi, JWT and M&C Saatchi.
I've held a CD position across home retail, gaming, and food sectors. As Nintendo UK CD, pitching and winning the launch of Nintendo Wii across Europe; for Homebase, a £1.5m integrated production was their most successful campaign and for iconic British brand Tate & Lyle, a rebrand punched well above its small budget. A relaunch for Maltesers won multiple awards adding £30m to the value of the brand.
Happy across digital & integrated platforms from snappy social posts to longer form content.
I'm collaborative with clients and lead teams to create brave work. I enjoy mentoring and in Cream Collective 2020 my mentee was the winner.
Skills
brand voice, Content, Copywriting, Creative Direction, creative strategy, Digital Marketing, Ideas Ideas Ideas, Intergrated Comm's, mentoring, scriptwriting, Social Media, TVC
Awards
Ad Age - Editors Pick, APG Gold, BTAA Diploma x 2, BTAA Finalist, BTAA Silver, Campaign Poster Ambient - Gold, Campaign Poster- Silver, Cannes Cyber Lion, Cannes Lions - Shortlist, Creative Circle Award - Bronze, Creative Circle Award - Silver X2, Creative Review Annual - In-book x 2, D&AD Award - In-book x2, Design Week Award - Shortlisted, FAB Award - Winner, Kinsale Gold, New York Finalist x 2
Clients
Barclays, Cinch, Coca-Cola, Delta Airlines, DOT London, Fiat, Guinness, Haven, HM Goverment, Homebase, Kelloggs, KFC, Kleenex, LLoyds of London, Maltesers, Mars, McDonald's, Miller UK Ltd, MINI, Nectar, Nintendo Software Technology, Pepto-Bismol, Pizza Hut Delivery, Procter & Gamble, Rennie, Samsung, Suzuki, Tate & Lyle, Tetley, Virgin Active, Wacom