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About me

Tobias is a digital media, brand and marketing professional, working in the intersection of brand communication, business development and technology.

Tobias started his career in year 2000 by co-writing a book on the marketing opportunities and implications of interactive TV - and then went on from being a student helper at BBDO to build his own digital agency - Atmosphere Copenhagen which was awarded the overall most creative agency in Denmark in 2009 and later merged with BBDO.

The rest is history. With stop-overs at some of the largest agencies in the Nordics including Kunde & Co and Hjaltelin Stahl; Tobias was announced Group CEO of McCann Copenhagen including McCann Health Nordic and Scandinavian Design Group in 2016.

Tobias has influenced more than his fair share of power brands in the Nordics over the last 15 years including Unilever, P&G, L'Oréal, Néstle, MARS, Pepsi, Maersk and Telia bringing consumer insights to life via transformational business insights and creativity.

Tobias loves the digital and technological opportunities but don't care much about the one's and the zero's - only the immense value they can bring to a brand when it's done right.

Tobias is based in Copenhagen and is part of the McCann Nordic leadership team. Tobias is married and has two daughters.

Details

AvailabilityLooking for work

ContractPerm

LocationCopenhagen, Copenhagen, Denmark

Skill LevelDirector

LanguagesDanish, English

Tagged Job TitlesChief Executive Officer, Client Services Director, Partner

Recommendations

Currently No Recommendations

Skills

Advertising, Brand Management, Branding, Business Management, Digital Strategy

Sector Experience

Advertising, Branding, FMCG, Marketing

Clients

Nestlé, Nordea, Novo Nordisk, Stanley, Black & Decker, Tivoli Casino

Activity

Connections223 Followers446 Following1,444

Likes0

Creativepool member since 31 January 2017

Work
Articles
Achievements
Activity

Tobias' achievements

Site Achievements

Pro member:
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Pro member
Contributor:
Tobias has been a Contributor since 31st January 2017.

Invitex2 Contributor
Influencer:
Tobias was recognised as an Industry Influencer on 31st January 2017

Influencer

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2017

Creative Leader of the Year Shortlisted

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