Creative agency Cubo to create Football Aid’s new brand identity, bringing the ultimate football experience to fans
Leading creative agency Cubo has been appointed by Football Aid to develop a new brand identity for the football charity’s new Pitch Day Event Management Service.
Football Aid, which has more than 15 years of experience delivering authentic match-day events, aims to leverage their expertise by offering an extended Pitch Day Event Management service to football clubs and their corporate sponsors. The service will include organising the ultimate pitch day for sponsors’ key stakeholders, staff and consumer promotions.
Cubo will develop business presentation materials that communicate the unrivalled service they provide - delivering the full match experience rather than just access to the pitch – and also the value and benefit this brings to football clubs, sponsors and ultimately, charity.
Joe Rolls, Group Account Director at Cubo, says: “We are an agency full of people who are passionate about their sports – this helps us to understand the real football fan’s world, and therefore what makes Football Aid’s Pitch Day Event Management Service such an important and unique offering; allowing people to live their dreams by playing on the hallowed turf of their beloved club, alongside ex-professional football legends such as Terry Butcher, Denis Irwin, Gary Mabbutt, Alan Kennedy and Chris Waddle.”
David Dale, Chief Executive Offer at Football Aid, says: “For over a decade, Football Aid has been providing an authentic, exciting and professional football experience to football fans. With our Pitch Day Event Management service, we can provide an experience in a class of its own for sponsors’ stakeholders and consumers. Cubo’s strategic input helped us realise our potential which will go towards raising more money for the charities we support.”
Football Aid works with some of the biggest English football clubs in the country to give fans, who have only been able to dream about it, the chance to experience the thrill of match day: to pull on their favourite shirt, walk down the tunnel to the sound of the crowd and play an adrenaline fuelled 90 minutes on the hallowed turf of the Club they support.
For more information, please visit http://www.footballaid.com/
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About Football Aid
The concept of Football Aid is simple - to allow fans, who have only been able to dream about it, the chance to experience the thrill of match day: to pull on their favourite shirt, walk down the tunnel to the sound of the crowd and play an adrenaline fuelled 90 minutes on the hallowed turf of the Club they support.
Since Football Aid's debut season in 2001, 578 games involving 15,300 players have taken place on a UK Club, European and National level and our vision is to continue to deliver exciting and groundbreaking fundraising events that allow supporters to 'Live the Dream'. Football Aid was created as a unique way of raising money for charity and voluntary organisations. Through our parent charity, Field of Dreams' multi-beneficiary grant award scheme, the funds raised from the Football Aid events are distributed to diabetes research, education and management projects plus charities nominated for funding by the Clubs that take part.
About Cubo Group
The Cubo Group is a London based creative services group specialising in contribution marketing campaigns that deliver something beyond the traditional remits of brand communication.
Our companies are located together on one large floor in one stimulating location, bringing the best mix of relevant specialist agencies together and giving them the freedom and confidence to collaborate with each other. We have only one goal in mind – to work together to create stunning work that grows each of the brands we work with.
The Group’s core services include brand strategy, advertising, shopper marketing and CRM delivered by Cubo. PR, social relations and experiential capability is provided by The Earned Agency and specialist B2B reputation management by The Media Foundry. The recent addition of eight&four has bolstered digital strategy services and brought in search engine marketing and email and online display capabilities. The Group represents brands including SeaWorld Parks & Entertainment, Pernod Ricard UK, Absolut, Chivas Regal, Aberlour, Newman’s Own, Riemann P20, De Montfort University, FatFace, Freesat and Melia Hotels.
For more information, please visit Cubo - http://www.cubo.com/