Displaying 1 - 36 of 3370 results
I recently met a girl who worked in marketing at one of the UK’s leading charities. They’d just put out a great ad - simple, emotive, affecting - so I congratulated her on the work. ‘Well’, she said, ‘I don’t see...
Posted by: Emily Jeffrey-Barrett
Firing a client is an unusual notion - counterintuitive even. Business norms suggest an enterprise will always welcome the presence of as many paying customers as possible. So why would anyone ever sack a client? Actually, although it would be a...
Posted by: Magnus Shaw
by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...
Posted by: Creativepool
“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...
Posted by: Katrina Cooper
Modern communication technologies have changed working life for marketing professionals. Many moons ago, before the advent of the World Wide Web, the only way to effectively engage with your clients was by setting up lengthy in-person meetings....
Posted by: Prezi
Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent...
Posted by: Kancil Awards 2017
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
The late Douglas Adams wrote one of the smartest, most intriguing and funniest books of the 20th century. It was called 'The Hitchhiker's Guide To The Galaxy'. For the uninitiated, it features an electronic book (before they were real things), also...
Posted by: Magnus Shaw
Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...
Posted by: Magnus Shaw
In the advertising business, there's only one thing worse than the most prestigious account on the planet going horribly sour - and that's the most prestigious account on the planet going horribly sour and it all leaking out across the web. So spare...
Posted by: Magnus Shaw
As a kid, I was very fond of the word 'wacky' - largely because it featured in the title of my favourite TV shows 'Wacky Races' (if you're too young to remember it - find it on the web, you'll be glad you did). As an adult, I'm less keen. It has some...
Posted by: Magnus Shaw
by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...
Posted by: Creativepool
by Ashley Morrison. And do you do what you love? OR do you now HATE what you USED TO love? If it's the latter, is that because it's now your job - and, because you do it day in, day out, it's taken all the love away? I put out this question out in...
Posted by: Creativepool
How do you get the design you want? The perfect design you envision in your head?... The design brief is the answer. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is...
Posted by: Creativepool
Wake up tomorrow and do something completely differently to any way you've done it before. It's surprising how refreshing it is. Tell us what you do for a living and who you work for? Executive Creative Director at LBi (Lost Boys...
Posted by: Creativepool
by Jacob Cass. This article will guide you through the process of creating the identity & logo for one of my recent clients, UKE, offering insights into not only the thought process behind creating the logo but also the creation of the logo...
Posted by: Creativepool
by Magnus Shaw. Here's a problem which only came to my attention this week. Actually I think it has been lingering in the back of my mind for a couple of decades, but it only came into focus a couple of days ago. Because I write columns here and...
Posted by: Creativepool
by Ashley Morrison There are a great many perks to being a freelancer (if you’re regularly employed, obviously). A lot of variety, regular change of scene if you work on site for multiple clients, working days to suit your personal schedule,...
Posted by: Creativepool
by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...
Posted by: Creativepool
by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...
Posted by: Creativepool
by Magnus Shaw As I write this Andy Coulson, Neville Thurlbeck, Stuart Kuttner and Glenn Mulcaire are appearing in court facing charges relating to the phone hacking scandal. And quite right too. There is little doubt the interception of voice...
Posted by: Creativepool
by Ashley Morrison When I was on holiday in France recently, I couldn't help but envy the people who worked on the vineyards we visited. What a great life that must be. Well, for the owners if not the labourers, anyway. They get to live in some of...
Posted by: Creativepool
by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...
Posted by: Creativepool
I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...
Posted by: Creativepool
Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...
Posted by: Creativepool
Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...
Posted by: Creativepool
As a recruiter and a direct hirer, we have all seen a great CV, got excited, said things in our head such as “perfect!”, “oh brilliant, so and so is going to love them!” I already am banking my next pair of shoes and hoping to...
Posted by: Creativepool
What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...
Posted by: Creativepool Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...
Posted by: Creativepool
Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...
Posted by: Pearlfisher
The biggest opportunity of your career so far The chance to win a coveted placement at top London agency 18 Feet + Rising. We’ve opened up the competition to more than just single creatives this year. There are two briefs, two questions and...
Posted by: Gemini People
"What if you could find that sweet spot? Where everything is just the way you want?". Honda is pitching their new 2016 HR-V Crossover as a new type of car category, specifically for urbanites in their mid-20s. Honda Senior-VP/General Manager Jeff...
Posted by: Creativepool Editorial
Mussel meat A leading discount frozen food company is selling bags of 'mussel meat'. I may be wrong, but I suspect these are the unfortunate shellfish deemed too manky to be sold whole, and are therefore mushed up and flogged in a heaving mass. Good...
Posted by: Magnus Shaw
- View Mike's Creativepool profile ‘Don't just hold out for the cool ad or design agencies - there are thousands of other companies out there that have marketing/design departments' Describe your work in one sentence. Creative pixel...
Posted by: Creativepool
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial