ABOUT

SUMMIT One Vanderbilt is New York City’s newest premier experience located at the top of Midtown’s tallest communication tower, provides sprawling views of the city from the center of Manhattan. Designed and developed in collaboration with Kenzo Design and Snøhetta, combines environment, innovation, and wellness to create evocative and transcendent experiences. We developed a brand strategy program that positioning SUMMIT as a cultural destination that revitalizes and resets one’s senses by providing new ways to interact with space, environments, and people. We designed a complete visual identity system—from a custom logo to environmental graphics and signage - as well as custom creative content for social channels and media campaigns.