. . .

About me

Currently Head of Creative at University of the Arts London; I set up and head up the in-house design studio at University of the Arts London.

I get excited about ideas with legs—good design for; people, processes, products.

It's all about the who, what, where and why, then crafting and tailoring that story so it can be told with continuity on different platforms or places—whatever the scale or human needs at the end of it all.

In my current role, I am responsible for leading our in-house Creative team of multi-disciplinary designers crafting impactful work which aligns with the brand's purpose. We have a mixture of specialisms in our talented team and roles covering permanent and freelance, junior to senior. All of us work on a variety of projects across many touch points for the university and colleges, typically including; design systems, campaign designs, strategical design and design thinking and digital product design.

The wider Brand and Creative team play an essential role in managing the brand and championing creative best practice. Alongside the Associate Director of Brand and Creative, I am constantly looking for opportunities on how our team can help the organisation deliver it's strategic aims and advocate for the importance and value of creativity.

As an experienced practitioner and champion for agile methodologies, I enjoy bringing this into everything I do to empower teams to do their best creative work. The type of creative leadership, culture and team environment I strive to cultivate is collaborative, innovative, resilient and adaptable. This keeps our purpose as designers alive and allows us to continue to propose new points of view, ideas and craft meaningful interactions.

Previous experience: Habitat, Channel 4/4 Creative, TOPSHOP / TOPMAN, Specsavers, Pfizer, The Natural Dyeworks.

Since graduating from Central Saint Martins, UAL, BA Graphic Design in 2008, I have built up varied experience working in-house, studios/agencies and freelance, for large and small clients, across digital, advertising, experience design, service/product design and print.

I also enjoy mentoring and lending my Creative and Design Direction, Brand Strategy and design skills to female owned start ups and small businesses. I'm always working on something—arranging foliage, taking photographs, styling an interior. I obsess over obsessives, photography, architecture, interiors, the sea, pickled eggs, houseplants, golden rum and maps—sometimes all at the same time..

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Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationBrighton, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesCreative, Graphic Designer, Digital Designer

Ranking

#206 Ranked Creative

Achievements

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Recommendations

Currently No Recommendations

Skills

Branding, Creative Direction, Digital Strategy, Graphic Design, Illustration, Photography, Print Design, storytelling, Typography, UX/UI, Web Design

Sector Experience

Advertising, Brand Management, Branding, Design, Fashion, Graphic Design, Retail

Clients

Channel 4, Habitat, SomeOne, Specsavers

Awards

D&AD Award - Yellow Pencil/White pencil

Activity

Connections66 Followers586 Following247

Views9,034

Creativepool member since 20 March 2013

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