Simon Bough
Video Production
ABOUT
Chinese electrical brand USANA are breaking into the western market with a range of high performance blenders, giving you 'The Power to Live Fresh'. We were originally approached to look at the product design but this soon evolved into a much bigger integrated solution, taking the range all the way from concept to market. All collateral, including manuals, recipe books, product video and website were turned around in a six month period, produced in both English and Chinese languages. We also created a sub-brand for Dr. Bruce, the nutritional expert, to support the campaign in China with recipe books and a blog.
MADEIT CREDITS
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HongyiClient
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Blink Creative -

Josh GreenHead of CGI -

Josh GreenHead of CGI -

Ben FarrHead of Photography -

Simon BoughVideo Production -

David WalkerCreative Director
Back to USANA project
Andrea
Cofounder and President, studio flamini and MARC Research Center
Italy
Marie-Louise O'Neill
Branding Designer, Lovely Evolution
United Kingdom
Shane Lee Turner
Photographer, Blink Creative
United Kingdom
Bryan Wilkin
3D Creative Designer, Createch Group
United Kingdom
The Mission Control Communications
United Kingdom
Nine874 Creative
United Kingdom
Ben Farr
Head of Photography, CIC Creative
United Kingdom
Yoko Yamamoto
Ballpointpen Illustrator, Ballpointpen Illustrator
Malta
Daisy HMB
Graphic Designer
United Kingdom
Josh Green
Head of CGI, CIC Creative
United Kingdom