Simon Bough
Video Production
ABOUT
Chinese electrical brand USANA are breaking into the western market with a range of high performance blenders, giving you 'The Power to Live Fresh'. We were originally approached to look at the product design but this soon evolved into a much bigger integrated solution, taking the range all the way from concept to market. All collateral, including manuals, recipe books, product video and website were turned around in a six month period, produced in both English and Chinese languages. We also created a sub-brand for Dr. Bruce, the nutritional expert, to support the campaign in China with recipe books and a blog.
MADEIT CREDITS
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HongyiClient
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Blink Creative -
Josh GreenHead of CGI -
Josh GreenHead of CGI -
Ben FarrHead of Photography -
Simon BoughVideo Production -
David WalkerCreative Director