About me
Hi, I'm Sam Barber, a freelance senior graphic designer and creative director based in the South West.
With a fluctuating workload, concentrating on business development while maintaining the highest creative standards is undoubtably a tricky business. Been there, done that!
With 14 years experience in branding and web design (including four as co-founder and director of a branding studio) I provide senior creative support you can rely on.
I work with creative agencies and in-house teams specialising in branding, graphic and digital design, PR and content marketing.
I can work virtually or in-house in the Bristol, Bath, South Glos. area. I can join your team from the project outset or later on if you need a fresh perspective.
I work with:
- Design studios and agencies.
- Content, marketing and PR agencies.
- In-house design studios and creative teams.
- Creative recruitment consultants.
Branding
Authentic, versatile visual identities which reflect brand message, brand strategy and connect with target audiences.
I help companies raise profile and profit through clear, effective visuals that resonate with their target audience. From ambitious entrepreneurs to renowned, innovative media experts, I've designed branding and marketing materials for an array of clients, large and small.
Areas of expertise:
- Creative, tech and cultural organisations.
- Creative arts in higher education.
- SME's and independents in the UK, North America and Netherlands.
- Female-led businesses.
Digital
Intuitive user experiences based on sound design, research and strategy.
I'm a digital designer with development skills. These days I prefer to do the groundwork (research, structure, design) and collaborate with development experts for the build. I've designed, built and maintained websites since 2001 using HTML, CSS, WordPress and other CMS. These skills and experience give me invaluable insight to the digital development process.
Areas of expertise:
- Facilitating workshops.
- Identifying audience requirements.
- Mapping the user journey.
- Pixel perfect digital layouts.
My Approach
I generate considered and original ideas based on solid research and strategy. When appropriate, I like to introduce playful elements through language, typography, image or pattern.
Insightful Observation
My approach is firmly grounded in research-led design, asking the right questions and analysing the results thoroughly.
Ideas Generation
Based on insight gained, I suggest a number of creative directions which could be applied across a range of digital, print and 3D media.
Clarification & Design
I refine chosen concepts into polished and effective communications through a process of meticulous editing.
Guidance & Senior Support
I help clients through the design process and create clear guidelines to follow. I can also provide constructive feedback for junior creatives.
Education
BA (Hons) Graphic Design. First class with honours.
11 | University of the West of England, Bristol.
BTEC HNC in Art & Design (Graphics).
07 | City of Bristol College.
Diploma in Foundation Studies in Art & Design.
96 | University of the West of England, Bristol.
BTEC National Diploma in Business & Finance.
94 | Filton College, Bristol.
Skills
Brand / Logo Design, Branding, Creative Direction, Digital Strategy, Graphic Design, Web Design