About me

Robin's appointment as ECP - Chief Creative Officer marks the first time a woman has held a chief creative post in a BBDO office in the U.S.

During her five years at Crispin, Ms. Fitzgerald helped to lead high-profile work for brands including Grey Poupon, Netflix, PayPay, Old Navy and Vitamin Water. Highlights of her tenure there include the cheeky Grey Poupon social campaign that allowed only individuals with "good taste" to "Like" the brand, as well as the modern-day resurrection of the mustard's classic "Pardon Me" ad.

She also led global creative on PayPal, including the brand's first-ever Super Bowl ad and a U.K. Christmas campaign.

Prior to CP&B, Robin worked at TBWA/Chiat/Day, L.A., on brands such as Energizer, Gatorade and Nissan. She started her advertising career in Nebraska as a copywriter at Bozell, after graduating from the University of Nebraska, Lincoln.

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2021 TOP 100 Creative LeadersCreative Leader of the Year Top 100 Influencer of the Year 2020Influencer of the Year Top 100 Influencer of the Year 2019Influencer of the Year Top 100 Influencer of the Year 2017

Robin Fitzgerald was recognised as an Industry Influencer on 6th February 2017

Project featured:Cannes Lions 2017: Influencer Lunch
on 29th June 2017
Project featured:Stop Traffick
on 23rd November 2020
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Robin Fitzgerald has been a Contributor since 6th February 2017.

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Creativepool member since 6 February 2017