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What the hell are you doing here? Find out for yourself.

The entire creative industry is talking about purpose. The purpose of a project. Doing work with purpose. ‘Great innovation. World changing idea. #purpose’. But no one’s talking about their own. So, as part of this year's D&AD...

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Industry

Radley Yeldar to Host a D&AD Festival Fringe Workshop

Why do you go to work every day? To create something beautiful? To change the world? To lead? To learn? To earn enough to live in London? As part of D&AD Festival 2017, we will explore purpose within the creative industry - what is it, why does it...

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Inspiration

Purpose Across Borders

Last year, we launched our 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global level, which gives...

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Inspiration

Who inspired us in 2016

As we enter a new year, we highlight some of the creatives that inspired us the most in 2016. February February seemed to kick start the 2016 desire for global brands to have a bit of a redesign. McDonald’s team of agencies redesigned their...

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Workshop

Using moving image beyond traditional films

We had a great time presenting our Beyond Film Seminar and very much hope that those who came along found it informative and engaging. We looked at a number of ways in which new technologies are calling for the techniques and craft of film-making to...

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Workshop

Giving your annual report character

The font in your annual report is the delivery mechanism for your content. Get it right and few people will notice, but get it wrong and everybody will notice. In this article, we explore the role of the font and reveal the most popular typeface in...

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Leaders

Collaboration is key to the world’s most purposeful brands

The overall trend that surfaced in this year’s Fit For Purpose index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and...