. . .

About me

Hi I'm Radina. A Senior Creative with art and copy skills. My forte

I'm a third culture kid from Dubai, Sofia and London. A visual storyteller with a digital mindset. I can talk for hours on future tech, people and cultures. That's why I enjoy working in social. There's always something new to learn about how these three things interact and evolve online (and offline).

Currently working as a Senior Creative at Media Bounty. A social media agency with a conscience. Working on all things creative, growing the in-house creative team and leading kick-ass creative campaigns (and content strategies) for brands like Bodyform, KIND snacks and Terry's Chocolate Orange. I'm also slaying pitches and building our own brand - ask me about the seeded paper business cards.

Previously, I was an Art Director at CSM (a global sports marketing agency) at their HQ in London. Leading creative campaigns for brands with sports partnerships and doing shoots for HSBC at Wimbledon and Bose in F1. Taking ideas from pitch to production. Very big budget stuff.

Before that, I was at Socialize in Dubai (now part of We Are Social) working on award-winning social-first campaigns for brands like Huawei, Philips and Kraft in the EMEA region. I started as a Junior Designer there and left a Creative Design Lead. Ambitious from day one.

I also have great project management skills. In all my jobs I implemented project tools like Asana to keep things running smoothly. Because I know how helpful it is to alleviate admin stress and make more space for more creative thinking.

Out of the office, I like to explore the city by going on long walks or cycles, following my inner compass and discovering new sources of inspiration. I also attend a mix of cultural and industry events. Virtually nowadays of course.

To get away from the screen, I'm busy with my art project MOON IS NICE. It's a sustainable art shop where I upcycle bottles, make hand-drawn cards and dabble in jewellery making. Apart from that I'm rediscovering my talents in music and I also picked up gardening. Keeping busy in lockdown and exercising my creative talents. It's a win win.

I will leave you with this last note about me: As a creative lead, I believe that work should be fun. If you're not enjoying what you do how can you expect anyone else to

So get in touch for a collab. Or hit me up if you need a good idea. I'm full of those. Just ask.

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