Andrews takes control of creative product across data, media and tech

LONDON, 4th February 2014:  Ian Haworth, chairman of RAPP UK and global chief creative officer, is delighted to announce that Jason Andrews has been promoted to the Executive Board of RAPP in London, taking control of the UK’s creative output including the data, technology and media offerings.

With immediate effect, Andrews becomes responsible for leading RAPP’s creative offering across clients including Akzo Nobel (Dulux), Barclays, Barclaycard, CRUK, Google, Guide Dogs and Virgin Media. He will set the creative vision and ensure it is executed across creative, data, technology and media to reflect the increasing client demand for integration across all three RAPP businesses based in London.

Andrews will report to Ian Haworth. Rik Haslam is to take the top creative role at RAPP New York. His role as UK chief creative officer will not be replaced.

Ian Haworth added: “We hired Jason because of his creative leadership in the market and his award-winning reputation.”

“In just 12 months Jason has made a significant difference to clients such as Virgin Media and Barclaycard and he is already delivering awards with four DMAs in his first year, including a Gold for Virgin Media.”

Jason Andrews, said: "Creativity is all about the experiences customers have when they interact with brands across an increasingly diverse spread of touch points. Not only do I have a multiskilled and talented creative department to work with, but my toolbox also contains data, media and tech specialists. This opens up a whole new world of opportunities for creative experimentation far outside the traditional boundaries."