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Advertising

Behind the Idea: Catching creative stardust for O2

A recent ad for UK telco O2 promotes the brand’s Priority scheme, which offers a variety of exclusive experiences for customers. The spot sees a series of shooting stars travel through the sky before being caught by O2 customers’ phones,...

Posted by: Creativepool Editorial
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Features

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed
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Features

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Careers

Take a drive with a creative director

This week, we take a drive with creative director, Mack McCullough, as he dishes out advice and insight on how to get into the advertising industry. He also ventures through his journey from law student to copy crafter so... yeah... feel free to...

Posted by: Kevin Forister
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Trends

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

Posted by: Creativepool Editorial
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Careers

Peak productivity: When does the UK feel most creative?

New research shows that UK employees feel at their most creative in the morning, with 11:05am being the peak time for productivity. The study, from innovation funding specialist MPA Group, also shows that surprisingly 86% of workers can’t be...

Posted by: Creativepool Editorial
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Careers

Q&A: Getting started as a creative

While sifting through a bunch of viewer questions from our little creative community, I started to find a theme I thought we would discuss in this video: starting your career as a creative. From where to learn about designing to what happens in...

Posted by: Kevin Forister
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Careers

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Events

Global creative calendar: May 2019

You may not have heard of US-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr. Nitterauer listed the most common objections...

Posted by: The Darnell Works Agency
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Events

Young creatives set to crash the stage at Creative Circle 2019

This year’s opening president's address at the Creative Circle Ball will be delivered with a difference as young creatives are given a voice at the event. Ana and Hermeti Balarin, ECDs at Mother London, are inviting students and those in the...

Posted by: Creativepool Editorial
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Advertising

Are white male creative directors ruining advertising?

The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...

Posted by: Ryan Watson
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Events

Global creative calendar: April 2019

Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain. Future and current leaders from vital industry sectors...

Posted by: The Darnell Works Agency
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Events

Global creative calendar: March 2019

This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...

Posted by: The Darnell Works Agency
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Events

Global creative calendar: February 2019

It's been 32 years since South By Southwest launched in Austin, Texas. March will see more than 150,000 people will convene in the city once again to redefine the cutting-edge in interactive, film, music and culture. The event will focus on trends...

Posted by: The Darnell Works Agency
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Advice

How to run a successful creative hack

Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team. Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...

Posted by: Creativepool Editorial
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Careers

How to get hired as a creative

At the University of Texas' Portfolio Critique, I sat down with creative director turned creative recruiter, Frank Oggeri, to find out what he looks for in candidates and their portfolios. Here, I pick his brain to get the recruitment perspective on...

Posted by: Kevin Forister
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Events

January 2019 Creative Calendar

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future – and also, most likely, in far-reaching ways that you could...

Posted by: The Darnell Works Agency
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Events

December 2018: Global Creative Calendar

While most of this year is history, I hope you are ready, willing and able to celebrate the fact that the best is yet to come. Are you focused on sharpening your skills for 2019? If so, some of the world’s most elite organisers are preparing...

Posted by: The Darnell Works Agency
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Careers

The Journey - Sherri Krekeler, Group Creative Director

This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...

Posted by: Kevin Forister
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Events

November 2018 Creative Calendar

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Careers

How to hire a creative

When recruiting Graphic Designers, Web Developers and other Creatives, not everybody understands exactly what they should be looking for and how to go about it. As one of the UK’s top creative recruitment agencies, Brand Recruitment have put...

Posted by: Brand Recruitment
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Events

October 2018 Creative Calendar

Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of the Creative Calendar is designed to...

Posted by: The Darnell Works Agency
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Events

September 2018 Creative Calendar

Three main reasons people attend events are Education, Destination and Networking. Whether your focus is advancing knowledge and skills, visiting places exotic or nearby, or making deep connections to launch your career in new directions, this...

Posted by: The Darnell Works Agency
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Advice

How To Become A Creative Freelancer

Are you interested in becoming a freelancer in the creative field? Freelance work is not for everyone but if you're looking to make extra money on the side or take on running your own business full time, hopefully this will get you started with what...

Posted by: Kevin Forister
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Careers

Why a portfolio is a must for creative jobs

Portfolios, love them or hate them, they’re almost always an essential when applying for creative and design jobs. A portfolio is supposed to hold a selection of a designer’s best work, yet we have found that often they are either full of...

Posted by: Brand Recruitment
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Inspiration

The cost of ambition in the creative industry

At a time when AdLand seems to reel constantly from the talent-poaching threat of the tech giants, one would think they would also look to big tech’s methods to reasssert themselves into the creative lead. However it seems that is just not the...

Posted by: Becky
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Design

Creative Coffee Break: Adobe XD

Adobe XD is built for today’s UX/UI designers, with intuitive tools that eliminate speed bumps and make everyday tasks feel effortless. With the new Starter plan for XD, it’s fast, easy and free. We’ve just posted the second in a...

Posted by: Adobe
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Events

August Creative Calendar

The summer brings the festival season to the creative calendar, with music in the US with Lollapalooza and Burning Man to film and VFX on the other side of the world in Melbourne and Sydney respectively. Whether you're looking for content marketing...

Posted by: The Darnell Works Agency
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Design

Creative Coffee Break: Adobe XD

Adobe XD is built for today’s UX/UI designers, with intuitive tools that eliminate speed bumps and make everyday tasks feel effortless. With the new Starter plan for XD, it’s fast, easy and free. We’ve just posted the first in a...

Posted by: Adobe
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Features

Time to unleash the latent Creative Superpowers in your teams

We are about to enter an Age of Creativity; successful Leadership will be about creating cultures that encourage creativity and help employees unlock the four creative superpowers of Maker, Hacker, Teacher and Thief. As technology continues to...

Posted by: Daniele Fiandaca

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