"A new collection from Ikea – the ‘Lagom Collection’ – features a range of ‘products’ that don’t cost a thing.
From upcycled empty jars to repurposing tins and making your own trellis, the collection features a series of inspirational ideas and tips to help people live more sustainably. And none of the unusual household goods cost a quid.
Inspired by the Lagom philosophy, which means ‘using just the right amount to live’, the collection demonstrates how simple changes can give pre-owned products a new lease of life and help people to live more Lagom. An integrated campaign created by Proximity London, which includes email and social elements, was used to launch the collection."


  • Aileen McCreadieLive Lagom Programme Manager
  • Alice KenyonAccount Manager
  • Clare RyanCountry Integrated Media Leader
  • Fleur HollettProject Manager
  • Francesca KendleAccount Director
  • Hope & GloryPR
  • Iain NealCountry Loyalty Leader
  • Ian CochranCreative
  • James BartramStrategy Director
  • James BartramStrategy Director
  • Jay PackhamCreative
  • Jay PackhamCreative
  • Mike CreevySocial Media Specialist
  • Natalie CookDigital Content Specialist
  • Sam LewisData Planner
  • Sharon McCrackenSustainable Life at Home Leader
  • Tom HughesCopywriter
  • VizeumPaid Media
  • * Proximity LondonMarketing Agency
  • * Creative Circle, Creative Foundation & The UK Creative Festival
  • * Chloe McmahonAssociate Strategy Director
  • * Zoe JonesBusiness Director
  • * John TreacyExecutive Creative Director

Who liked - The £0 Lagom Collection