"A new collection from Ikea – the ‘Lagom Collection’ – features a range of ‘products’ that don’t cost a thing.
From upcycled empty jars to repurposing tins and making your own trellis, the collection features a series of inspirational ideas and tips to help people live more sustainably. And none of the unusual household goods cost a quid.
Inspired by the Lagom philosophy, which means ‘using just the right amount to live’, the collection demonstrates how simple changes can give pre-owned products a new lease of life and help people to live more Lagom. An integrated campaign created by Proximity London, which includes email and social elements, was used to launch the collection."

Date created: May 2019 2019-05-01T00:00:00+0100
Date published: 14 January 2021 2021-01-14T07:49:24+0000


  • Aileen McCreadieLive Lagom Programme Manager
  • Alice KenyonAccount Manager
  • Clare RyanCountry Integrated Media Leader
  • Fleur HollettProject Manager
  • Francesca KendleAccount Director
  • Hope & GloryPR
  • Iain NealCountry Loyalty Leader
  • Ian CochranCreative
  • James BartramStrategy Director
  • James BartramStrategy Director
  • Jay PackhamCreative
  • Jay PackhamCreative
  • Mike CreevySocial Media Specialist
  • Natalie CookDigital Content Specialist
  • Sam LewisData Planner
  • Sharon McCrackenSustainable Life at Home Leader
  • Tom HughesCopywriter
  • VizeumPaid Media
  • * Proximity LondonMarketing Agency
  • * Creative Circle
  • * Chloe McmahonAssociate Strategy Director
  • * Zoe JonesBusiness Director
  • * John TreacyExecutive Creative Director
Project featured: on 14th January 2021 Contributor:

Proximity London has been a Contributor since 4th October 2018.

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The £0 Lagom Collection


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