About me

I am a Creative Strategist that believes in finding truth and authenticity of brands of our times.

If I call myself a strategist, it is because I have a real interest in people and their behaviour. And by that I mean that I am keen to dig for a true insight that will accurately define the consumer and it needs. I have a real interest in serving brands, with a genuine approach that will bring them closer to their audience. I believe that all brands should have a social responsibility; whether is to educate or empower, it is a sense of fundamental social duty that I am trying to bring out in my work. However, I am not your typical planner, I like to go out there and create my own data and content through a sharp photographic eye.

Across my portfolio of work, It is obvious that my skills goes beyond analysing data or creating adverts; I like to look for an insight, craft it and deliver it to my audience via a medium that suits them the most.

A way to nourish my creativity is to always be connected on social media platforms; I tweet, like, share, post, link and blog on a daily basic with content and like-minded professionals. I enjoy exploring and I like to think that I make good use of the affordances social media has to offer me.

Growing up in Paris, I have always been passionate about enhancing the voice of the defenceless' ones. At the age of 12 year-old, because I was louder and braver than some others, I decided to join a group of girls that wanted to change the stigmatisation of women within my area (20e arrondissment). A couple of years later, I was representing my borough, at the Paris' town hall. Overtime I understood that I was always interested in communication, and today, I have decided to link together my passion for enhancing people's voice with my creative and strategic skills.