Logo Design is a spectator sport – consumers, citizens and fans have their desires and preferences, a change can cause uproar and affect sales, opinions are now shared further about logo designs via social media, getting it right has never been so crucial, as the internet is now faster and available 24/7. It’s a good thing for a change to be noticed or a new logo to be recognised, served its purpose and captured the new audience’s attention. logos aid purchasing decisions and enable customers to recognise and signify a brand.A logo is a visual piece of the branding puzzle, a first introduction.
A logo embodies and represents the brand and echoes the brand values. A logo, or brand mark, still remains the centrepiece of branding and brings the strategy together, logos bring together.
A logo is a visual piece of the branding puzzle, an introduction. A strong logo should embody and represent the brand and echo the brands values. A logo or brand mark still remains the centrepiece of a brands identity and ties the strategy together. There are differences between a good and great logo - practicality and functionality are the deciding factors that differentiate between the two. A logos execution is judged on the basis of how well it can communicate, trigger emotions and connect to consumers.
The key factors that contribute to a good logo are:
Simplicity
Simplicity connects design to the brand values. Design elements should be added when necessary to complement and to connote valuable meaning.
Simplicity connects design to the brand values. Design elements should be added when necessary to complement and to connote valuable meaning.
Recognisable
Mass market exposure happens daily, a recognisable logo is a key attribute, which means the logo design should stand out and be instantly recognisable against market competitors. In order for this to be achieved – market research must be compiled before the design process begins, to understand competitor designs and to make sure there are no similarities in design to other logos.
Functional
As our graphic designer, in our team, Luke states a good logo is “something that works, in both small and large format, colour or grayscale.” it should be "adaptable, functionality and versatility is also essential". Depending on the business or service a logo will be used across digital to print, motion and product design. A good logo is functional and adapts and works well across all functions, a great logomark should be flexible in its application and be able to be applied with ease.
Colour is key
A logo isn’t always black and white, brand colour palettes formulate from the logo. Colours can’t be randomly added to a logo in hope that it works, factors that come into play are the meaning and implication of colours and whether a colour works for the brands market positioning and implies the brand values correctly. For example, bright colours grab attention and can make a brand look creative or friendly to the consumer. Muted tones exude luxury and sophistication but don’t always work and connote the right message for some brands. The meaning of colours and brand values have to match a brand when making colour choices for the logo. The logo design of a brand is essential and can impact on a business’ success. A logo doesn’t work on its own without meaning or brand values being visually represented. Without these core elements, it will lack substance and character. – logo design must be original and connote a brands unique attributes and be designed for now but be relevant in years to come.
We regularly write blogs, within the realms of; branding, UX & technology. To read more, check out our website – www.noiragency.co.uk/thoughts Follow us on Twitter: @Noiragency