About me

I am an award winning marketer with deep expertise in the areas of brand advertising, performance marketing (#growthhacking), and digital transformation. I have worked at JWT, Tribal Worldwide, and DDB across a range of industry verticals. Currently, I lead DDB's global relationship with Mars Inc while also serving as the agency's global chief digital officer.

My teams have produced both the Skittles' "Exclusive the Rainbow", the most awarded advertising of 2018, and "Broadway the Rainbow", which was named the best Super Bowl ad of 2019 by Forbes, communication programs. Combined, these efforts won 39 prizes at Cannes Lions and have been recognized in every major advertising awards competition.

I love old vinyl, hardcover novels, and funky tattoos. I geek out over Star Wars. And, I expect to be a long suffering fan of the Detroit Lions.

Rich's articles

Annual 2020 Judges Insight: How to Craft a Perfect Submission for Creative Awards

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