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About me

CREATIVE AND STRATEGIC COPY FOR LUXURY BRANDS. I have over 15+ years of experience in luxury copywriting, communications, branding and marketing. I currently provide copywriting and brand consultation for design, branding and comms agencies, developing distinctive messaging for UK and global luxury brands. I also work directly with heritage brands and entrepreneurs.
SECTOR BREADTH: super-prime property, luxury lifestyle, luxury travel, restaurants and hospitality, sustainability and purpose, design and the arts, psychology/psychotherapy, travel, parent/child brands, education, financial services, tech, third sector and more.
EXPERTISE: My background includes branding, marketing, design, art and journalism, all of which inform my work. I have overseen branding, marketing and communications projects: company names and taglines, product development, international brand and marketing campaigns, target-driven email marketing and CRM, brand and TOV guidelines and more.
INTERNATIONAL: I am a dual citizen (UK & US) who has lived and worked in Soho, Southwark, South Beach (Miami) and the American South. I provide copy in American English or British English, tailored for discrete international luxury audiences.

In addition to luxury copywriting, I was Head of Copy/Creative Lead at Gousto during the successful initial phase of their rebrand in 2017. I formerly founded and was Creative Director of boutique branding agency Magnetic Ideas, and have extensive experience working directly with entrepreneurs or the C-Suite to create, develop or revitalise their brand. Before that, I was a journalist in the UK and Creative Director of a magazine in Florida.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, London, United Kingdom

Skill LevelMiddleweight, Senior, Director

LanguagesBasic knowledge of French and Russian

Tagged Job TitlesCopywriter, Writer, Brand Consultant

Recommendations

Currently No Recommendations

Skills

Branding, Communications, Content, Copywriting, Marketing, Presentation

Sector Experience

Branding, Communications, luxury, luxury goods, Marketing, Property & Real Estate, sustainability, Travel & Leisure

Activity

Connections321 Followers344 Following432

Likes27

Creativepool member since 16 October 2008

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