About me

CREATIVE AND STRATEGIC COPY FOR LUXURY BRANDS. I have over 15+ years of experience in luxury copywriting, communications, branding and marketing. I currently provide copywriting and brand consultation for design, branding and comms agencies, developing distinctive messaging for UK and global luxury brands. I also work directly with heritage brands and entrepreneurs.
SECTOR BREADTH: super-prime property, luxury lifestyle, luxury travel, restaurants and hospitality, sustainability and purpose, design and the arts, psychology/psychotherapy, travel, parent/child brands, education, financial services, tech, third sector and more.
EXPERTISE: My background includes branding, marketing, design, art and journalism, all of which inform my work. I have overseen branding, marketing and communications projects: company names and taglines, product development, international brand and marketing campaigns, target-driven email marketing and CRM, brand and TOV guidelines and more.
INTERNATIONAL: I am a dual citizen (UK & US) who has lived and worked in Soho, Southwark, South Beach (Miami) and the American South. I provide copy in American English or British English, tailored for discrete international luxury audiences.

In addition to luxury copywriting, I was Head of Copy/Creative Lead at Gousto during the successful initial phase of their rebrand in 2017. I formerly founded and was Creative Director of boutique branding agency Magnetic Ideas, and have extensive experience working directly with entrepreneurs or the C-Suite to create, develop or revitalise their brand. Before that, I was a journalist in the UK and Creative Director of a magazine in Florida.

Skills

Branding, Communications, Content, Copywriting, Marketing, Presentation

Sector Experience

Branding, Communications, luxury, luxury goods, Marketing, Property & Real Estate, sustainability, Travel & Leisure