Matt Batten
Executive Creative Director
ABOUT
For the launch of the new limited edition VW Wolfsburg in Australia, the client freakin' loved our idea of featuring a wolf in the ad. But then we found out there are NO wolves in Australia. They're a totally prohibited species. Not even a zoo can have them.
So we found someone who's been cross-breeding 6 different species of dog to create the most wolf-like non-wolf there is. Then made a little tweak to our script. Problem solved.

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