Wolf, Not Wolf by Matt Batten for Volkswagen

Matt Batten Executive Creative Director

ABOUT

For the launch of the new limited edition VW Wolfsburg in Australia, the client freakin' loved our idea of featuring a wolf in the ad. But then we found out there are NO wolves in Australia. They're a totally prohibited species. Not even a zoo can have them.

So we found someone who's been cross-breeding 6 different species of dog to create the most wolf-like non-wolf there is. Then made a little tweak to our script. Problem solved.

MADEIT CREDITS

VolkswagenClient

Matt BattenExecutive Creative Director

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Project featured: on 4th March 2022

Wolf, Not Wolf

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The Artist as Photographer March 5th, 2022, at noon

Lovely! I was entertained from start to end titles, thanks. Ken.

PS: (No wolves in Aus? There's plenty of 'em dressed up as sheep, I hear...)

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Matt Batten March 11th, 2022, in the small hours

Thanks @Ken Gerhardt

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Brooke Taylor July 14th, at dawn

So glad the agency found our dogs online and our boy Lykosia Caesar featured in this wonderful work! Amazingly, he is White German Shepherd, Alaskan Malamute, Siberian Husky with a tiny % of Samoyed - which is the Lykos Wolfalike - a breed in development since 2014! Bred to look like a wolf without any wolf content. He is from our 2015 litter! :)

ABOUT

MADEIT CREDITS

Wolf, Not Wolf

Comments

The Artist as Photographer March 5th, 2022, at noon

Matt Batten March 11th, 2022, in the small hours

Brooke Taylor July 14th, at dawn

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