About me

As a Creative Leader, I have been a change agent at a series of agencies to transform their capabilities, win business, grow revenue, and build award-winning and diverse creative teams.​

- Led Wunderman UK to be ranked 7th in the top 100 marketing agencies in London, shortlisted Agency of the Year, and win more creative awards than in previous 4 years combined;

- Led Wunderman Australia to be the most financially successful agency in Y&R Group Australia, 8th fastest growing and most creatively awarded office in the global Wunderman network of 150+ offices, and APAC Digital Agency of the Year;

- Transformed indie agency Edge from content specialist into integrated creative agency and led the agency to win more awards than ever before in its 15 year history, rank in the Top 10 indie agencies for creativity by Campaign Brief, shortlist for Independent Agency of the Year, and nominated for a Logie;

- Industry recognition including APAC Creative of the Year, listed in Creative Magazine's 'Power 20', foreman of D&AD jury, Cannes Lions juror, Marketer of the Year nomination, and award for Outstanding Contribution to the industry;

- Keynote speaker at industry events in Sydney, London, Santiago, New York and Cannes, and a published commentator and thought leader in industry media;

- Creative highlights include showing 69 million people how to detect childhood cancer with their mobile phone; saving the life of a baby; the original 'Share a Coke' campaign which was the most successful campaign in the brand's 120-year history and expanded into more than 70 markets; the world record for the most retweeted brand tweet ever (still current); inventing a new bio-organic ink; and having three campaigns in the top 10 of The Won Report's World's Best Campaigns.


Art Direction, B2B, B2C, Branding, campaigns, Copywriting, Creative Direction, Creative leadership, creative strategy, digital, Film, integrated, multi-channel, Multimedia, omni-channel, Outdoor, Print, Radio, technology

Sector Experience

Automotive, Beverages, entertainment, Finance, FMCG, Government, healthcare, Information Technology, Insurance, Pharmaceutical, Retail, Telecoms, tourism, Travel, Utilities


ADC (The Art Directors Club) Awards, ADMA, adnews, aimia, APMA Star, Asian Marketing Effectiveness, b&t, Campaign BIG Award - Gold, Cannes Lions, Clios - Gold, Creative Circle Award - Gold, D&AD Award - Nomination, Digital Asia Festival, DMA Award Shortlist, Effie\'s - Gold, IPA Effectiveness Award - Gold, John Caples International, MAA Globes, Marketing Engage, new york festival, one show, Shorty, Social Buzz Award, The Drum, The ECHOs, The Spikes, Won Report


AD instruments, Air New Zealand, ALDI, Arnotts, Art Gallery NSW, Aussie, Austar, Australian Red Cross Blood Service, BPAY, Budget Eyewear, Childhood Eye Cancer Trust, Coca-Cola, David Jones, Dublin, Earth Hour, EDF Energy, Emirates Airlines, Foxsports, Foxtel, Freeview, GlaxoSmithKline, Hotham & Falls Creek, IKEA Ltd, ING Direct, Jacobs Creek Wines, Jaguar, Jeans for Genes Day, KingGee, Lion Nathan Australia, Medecins Sans Frontieres, Microsoft, Nestlé, News UK, Nicotinell, Nokia, Novartis, NRMA, NRMA Financial Services, NRMA Insurance, Olay, P&G, Pedestrian Council, Pringles, Samboy, Sanitarium, SBS, Schick, Shell, Telstra, The Sun, Tooheys Extra Dry, Uncle Tobys, United Airlines, Virgin Media Business, Xbox, XXXX Gold

#7 Ranked Creative
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On the web
Perm, Freelance, Temp-Perm
Skill Level
Senior, Director
Creativepool member since 19 October 2015