About me
Over the last 22 years as a Copywriter, I've written that annoying SMS that beeps you out of a deep slumber at 2am. I have been the most powerful man in the country for 10 minutes. My brain has conjured up big ideas to sell deodorants, vacuum cleaners and bank cards, and I have even managed to convince clients to dump their old ladies for newer models and students to reconsider their future. I have made people fall in love with dog food, knives and loyalty points. I'm not a writer. Some days I'm a single voice of reason or I can be the opinion of a thousand. I've made people act, cry, laugh and self-reflect, and I use words, images, sounds and ideas to do it. I am never constant, I am ever-changing. I'm whatever you need me to be. What do you need me to be
Skills
Sector Experience
Audio / Visual, Automotive, Beverages, Catalogues & Brochures, Cinema, Construction, Creative Services, Electronics, Entertainment, Finance, FMCG, Food & Beverages, Gambling, Healthcare, Hotels & Resorts, Household Care, Household Goods, Luxury, Marketing, Non-profit, Outdoor, Pharmaceutical, Point of Sale, Print, Production, Public Sector, Radio, Television, Tobacco, Transport, Travel & Leisure