About me

Cut to the chase. Arrive at the quality of work you want faster with a freelance Senior Copywriter who's also an experienced Head of Copy and Creative Director.
Known for delivering record results for brands and winning awards along the way, my London career spans 6 leading UK marketing agencies, a FTSE 250 company and a Fortune 500 company.
Specific areas of expertise include a knack for cracking the Big Idea and the daring use of innovative technology across multiple channels. I'm comfortable managing several projects simultaneously and I love inspiring, mentoring and leading teams.
Design and art direction savvy, I'm happy to break out the markers when rough visuals will assist client buy-in. I have 12 years' experience as a Creative Director leading a 20-strong, multi-disciplined team that included in-house digital, social media and 360° marketing campaign capability.

Having worked on a diverse range of sectors — from automotive to aeronautic, fashion to financial, telecoms to tourism and corn chips to blue chips - I can take any brief and run with it.
Long copy jobs don't faze me. I'm also in my element leading agency brainstorms and client workshops. My campaign concepts and strategies have formed the backbone of many multimillion-pound pitch wins.

Capturing the essence of a brand's personality and tone of voice with creative and relevant content, informed by research and SEO, my work boosts KPIs and engages more customers.
Comfortable working alone or as part of a team, I'm here to help agency teams and direct clients achieve marketing communications that perform beyond expectations.
Have a role or project in mind that you'd like to discuss

Get in touch and let's make it happen.