About me

Madonna Badger is the Chief Creative Officer at Badger & Winters, an advertising, branding and design agency specialising in building brand love with women. For over twenty years, it has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G and Vera Wang. She founded the agency aged just 29, and in 2009 partnered with Jim Winters, who led marketing at Vogue and who is an expert in women's brands. The agency has produced work for over 40 countries in 27 languages.

Before Badger & Winters, Madonna was at Calvin Klein, when she created the iconic Mark Wahlberg and Kate Moss campaigns and launched CK One. But recently, Madonna announced that she and her agency would no longer create imagery that objectifies women, through the #WomenNotObjects campaign.

Her agency's core belief that innovation is empathy: a belief felt by her more than ever once she returned to her agency after experiencing a life-changing event. She saw empathy as the pathway to knowing your consumers, to revealing a brand's humanity, to genuine emotional storytelling, and to building brand love. In 2016, that empathy led her agency to a new purpose - a more responsible portrayal of women in advertising. Because they saw that the objectification of women was contributing to how women are undervalued in society and to themselves. The agency vowed to never objectify anyone again. Through the #WomenNotObjects campaign, which has been seen in 175 countries with 40 million views.

This is also important to business empathy. A total of 91% of US women are not connecting with advertising, even though they make 80% of purchase decisions. Without preaching, Madonna will convince the eurobest audience that a responsible portrayal of women is necessary today.

Fitting perfectly with the eurobest theme of identity, this powerful talk is set to be a highlight of the Festival - guaranteeing to challenge the way the industry works, and offer an inspiring, commercially viable alternative.

Currently No Recommendations
Top 100 Influencer of the Year 2020Influencer of the Year Top 100 Influencer of the Year 2019Influencer of the Year Top 100 Influencer of the Year 2018Influencer of the Year Influencer of the Year 2021 Shortlist Top 100 Influencer of the Year 2017 Annual 2017 JudgeWave

Madonna Badger was recognised as an Industry Influencer on 7th February 2017

Top 25 Chief Creative Officer Project featured:No Kids In Cages
on 3rd September 2020
Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.


Madonna Badger has been a Contributor since 7th February 2017.

Invite x3
Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
New York
Skill Level
Senior, Director
Creativepool member since 8 November 2016