About me

As the Vice President of Innovation and Creative, and the founder of both the innovation and product divisions, Maani is credited with helping global clients reinvent consumer engagement and interaction, helping the likes of Audi, DeBeers, Domino's, Disney and Red Bull devise and deliver award winning, industry leading mobile solutions

At present Maani is leading the Creative and Innovation division's of Somo across the globe and is driving the ideation, conceptualisation, and creation of the world's leading mobile products for over 80+ global brands.

Much of the magic happens at the Somo Innovation Lab, a centre for technology innovation, where Maani and his team use next generation mobile products to guide and deliver solutions for clients wishing to use mobile to increase sales, enhance levels of user engagement and create better efficiency within their brands. The work, to date, has won a multitude of awards including the coveted "Most Innovative agency".