About me

Currently President, UK at Momentum Worldwide, Luke has been a marketing professional for the past 18 years,

He rejoined Momentum in 2010 as a member of its European Board and was promoted to the global role of Chief Growth Officer in 2011, and to the global board as Chief Marketing Officer in 2013. He has been a key leader in delivering agency business wins including Verizon, Diageo, U.S. Postal Service, Unilever, GoDaddy, United Airlines and beyond.

In 2009 he joined Virgin to help Sir Richard Branson launch the Virgin F1 brand globally. 2006 saw Luke become a Partner of leading global agency, Iris Worldwide. In 2003 D'Arcy first joined Momentum as Marketing Director, helping the agency grow its profile and new business performance nationally and internationally with wins like Bacardi, BMW MINI, Kraft and Intel. D'Arcy sits on the 4A's New Business Committee, has been nominated as an agency innovator by The Internationalist in 2014 and is also an international industry speaker.


brand development, brand experiences, creative strategy, Digital Marketing, Experiential Marketing, integrated marketing, marketing strategy, New Business Development, shopper marketing, Sponsorship, sports marketing


Field Marketing & Brand Experience Awards - Innovative Campaign Award 2015, SportsBusiness Journal's Best in Sports Event and Experiential Marketing 2015, The Drum Network Awards - Events/Experiential Company of The Year 2015, The Grocer MAP Awards - Shopper Marketing Campaign of The Year 2015


Bentley, Coca-Cola, Microsoft, Ricoh, Stella Artois

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Top 100 Influencer of the Year 2019Influencer of the Year Top 100 Influencer of the Year 2016
Top 25 Managing Director Project featured:Momentum Worldwide - We Know Sports Fans
on 15th February 2016
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Luke D'Arcy has been a Contributor since 1st February 2016.

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Creativepool member since 1 February 2016