Multi-disciplinary creative director with a focus on building audience-led strategies, stories and experiences for brands.
I take an integrated and hands-on approach to creating work that could and should take any form and live anywhere in order to be meaningful to an audience - from ATL to film and documentary, experiential, artistic collaborations, social-led campaigns, digital products and platforms - work that keeps brands at the forefront of culture and the forefront of people's minds.
I've been very lucky to have spent the last sixteen years conceiving, directing and shaping award-winning ideas and building and leading teams to bring those ideas to life. In the process delivering genuinely transformational work for some of the biggest brands in the world including -
Microsoft, Virgin, Fiat, Mattel, Disney, Sony, Universal Music, LinkedIn, Samsung, Nike, Landrover, KFC, Novartis, Intel, Discovery, StubHub, Citi Private Bank, Coutts Bank.