About me

I am an award-winning London-based copywriter and advertising creative. Having started my career as a copywriter at some of the UK's leading above-the-line advertising agencies (eg WCRS and HHCL), since going freelance I have also worked with integrated, digital, design, experiential, branding and PR agencies and directly with clients.

My extensive experience means that I have worked in both B2C and B2B, in most sectors - from food and property to IT, pharmaceutical and finance - and across diverse media, including press & poster, radio, TV, DM, online and packaging. It also means I can offer both exceptional conceptional and writing skills. Brands I have worked on include Orange, IBM, Landrover, RBS, lastminute.com, BA, Channel 4, Habitat, Land Securities, Swarovski and BMW. I can work on-site or virtually and am happy to be teamed up with an art director or designer.

Skills

My wide-ranging experience means that I offer both strong conceptual advertising skills and writing ability:, Conceptual advertising/idea generation - eg press, poster, online, radio & TV advertising, and name generation. See www.carolinehampstead.com for examples., Writing-based work - eg copywriting for brochures, direct mail, packaging, websites (including SEO copywriting), email campaigns, online content, newsletters, advertorials and articles. Please contact me for examples., Copywriting for design - eg packaging, brochures, straplines and name generation (I have been a D&AD judge in the 'copy for design' category)., Copy-editing & proofreading - clients for this have included HSBC, RBS, BT, First Group and Sab Miller, and also foreign companies with communications written by non-native English speakers.

Sector Experience

I have experience across an extensive range of sectors including:, B2B, B2C, automotive, financial, FMCG, insurance, property, IT/software, tourism & leisure, retail, food/restaurants, energy, pharmaceutical, public sector, education, media/TV, fashion, transport, charity

Awards

Finalist CBS Outdoor London Long Copy Challenge 2010, Judge at D&AD 2008 'Writing for design' category, ADDY Florida - Billups Inc (online award), Finalist Eurobest 2000 - TV advertising, Finalist Eurobest 2000 - Poster advertising, Grocer Magazine Awards 2000 - Danish Bacon campaign, Aerial Award - Habitat radio

Clients

Aon, BMW, British Airways, Camelot, carling, Channel 4, Crossrail, Habitat, HSBC, ibm, Land Rover, Land Securities, Lastminute.com, Nuffield Health, Orange, RBS, Swarovski, Trebor