About me

Hola, mi nombre es Leonardo, pero todos me llaman Leo. Soy redactor creativo y social media manager desde hace 8 años, pero aún siento la misma emoción que cuando me enfrenté por primera vez a un brief armado únicamente con una hoja blanca y un boli.
En estos años he tenido la oportunidad de trabajar en grandes agencias como DDB, Publicis, Young & Rubicam y he creado contenidos on y off para clientes como Coca-Cola, Nestea, Movistar, Toyota, Renault, Bridgestone, Firestone, Nestlé, Oscar Mayer, Amnistía Internacional, Sociedad Anticancerosa de Venezuela, Fundaseno, Alimentos Gomby, Sprite, Chivas Regal, Kimberly Clark, Aena Aeropuertos, Foster's Hollywood, Atento, Cervecería Regional, entre otras.

Soy de los que piensa que ya sea on u off, lo fundamental es conseguir un concepto poderoso que impacte al target al que va dirigido.

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My name is Leonardo, but everyone calls me Leo. I'm from Caracas, but since my family comes from Spain, I have both nationalities. I'm a creative copywriter since 2010 and I still love my job as the first day. I love to face every day a blank page in search of a powerful concept. I write at home and in the agency, on the bus and in waiting rooms.
Through out this years I had the opportunity to work with great agencies such as DDB, Publicis, Young & Rubicam and I created on/offline campaigns and content for brands like Coca-Cola, Nestea, Movistar, Sprite, Toyota, Renault, Bridgestone, Firestone, Nestlé, Oscar Mayer, Aena Airports, Foster's Hollywood, Amnesty International, Sociedad Anticancerosa, Fundaseno, Alimentos Gomby, Chivas Regal, Kimberly Clark, Atento and Cervecería Regional among others.

I'm of those who believe that it doesn't matter if you're working for an offline or online campaign, what really matters is finding a powerful concept that engages with your audience.

I love photography too and you could never, and this is a fact, beat me at FIFA.