About me

I'm a senior freelance graphic designer and creative lead with more than 20 years of experience across branding, information design, data visualisation, reports, campaigns and digital content.

I help organisations turn complex ideas, evidence and information into work that is clear, engaging and useful. My strengths include creative direction, concept development, visual identity, design systems, editorial design and communicating complicated subjects in ways that people can quickly understand.

Over the course of my career, I've worked with organisations including Google, The British Museum, Virgin, Delta Air Lines, Sony PlayStation, Barclays, The Economist, Heathrow, Chelsea FC and The Open University, as well as charities, consultancies, agencies and purpose-led businesses.

One of my best-known projects is The Museum of the World, created for Google and The British Museum. I have also delivered branding, reports, campaigns, data visualisation and communications work across health, education, technology, transport, sport, the built environment and the non-profit sector.

Previously, I worked as a Principal Designer at Atkins, where I supported major bids, internal communications, design strategy and business development. I also helped shape the creative team's Middle East offer and contributed to significant new-business opportunities.

Alongside client work, I have built and run e-commerce businesses, developed products and brands from the ground up, and managed the practical realities of marketing, customer experience and commercial growth. That experience means I understand design not only as a creative discipline, but as part of a wider business system.

I'm particularly interested in projects involving complex information, meaningful subject matter and organisations trying to create positive change. I work well independently, as part of an established team, or in a senior role helping provide direction, structure and creative clarity.

I'm available for freelance projects, retained support and selected longer-term contracts.

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