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About me

I manage a teams of creatives and in previous periods of freelance creative consultancy I have led on concept ideation and curated content that has been delivered across digital/social/radio/OOH/DOOH/print. I've managed multiple teams within a project and adopted a management approach of agility, empathy and responsiveness.

Detailed kick off meetings, considered timelines, concise and timely communication as well as establishment of roles and responsibilities all aid me in keeping multiple variables aligned and tracking towards objectives.

My creative process is in the establishment of the projects end goal and the exploration of concepts that transports audiences to that place authentically. With a strong concept, I can scale up or reduce the concept to its simplest execution ensuring that it's appropriate for the channel, medium or platform.

From a corporate stakeholder management perspective, understanding who I'm liaising with and the scope of their influence is always a solid step in appropriately managing that relationship. Equally; considering and communicating with wider stakeholders that may be impacted by my teams output to ensure a holistic methodology is consistent.

Regular check ins with my immediate team allow an amnesty on bringing challenges, frustrations and friction points to light. That transparency allows support to be allocated as soon as needed and mitigations to be put in place to protect project outcomes.

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Craigh's work

Music Promo Video - Scholar Snow - Light Work

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Music Promo Video - Scholar Snow - Light Work

#InternationalDayofHappiness X McVities

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#InternationalDayofHappiness X McVities

Old El Paso recipe inspiration Social Videos for Instagram

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Old El Paso recipe inspiration Social Videos for Instagram

McVities Digestives Flavour Launch

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McVities Digestives Flavour Launch

DASH Video Experiential Pop up event at Boxpark, Shoreditch

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DASH Video Experiential Pop up event at Boxpark, Shoreditch

G FrSH ft. Loick Essien, DVS, Scorcher - "Welcome To My Life" Music Promo Video

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G FrSH ft. Loick Essien, DVS, Scorcher - "Welcome To My Life" Music Promo Video

MagicMist e-Cig National OOH Campaign

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MagicMist e-Cig National OOH Campaign

TUI/Thomson Scene - Brand Advocate Campaign

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TUI/Thomson Scene - Brand Advocate Campaign

TUI Destination and Product Photo shoot - Phu Quoc, Vietnam

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TUI Destination and Product Photo shoot - Phu Quoc, Vietnam

KA Drinks X GRM Daily #RatedAwards Video Content

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KA Drinks X GRM Daily #RatedAwards Video Content

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