ABOUT

Whilst working with MG OMD I was briefed to add a social stream to the marketing mix in support of x3 new flavours the brand was launching nation wide. As part of a competition mechanic, audiences were encouraged to engage and vote for their favourite flavour in order to secure it as the flavour that stays.

I wrote the treatment, inclusive of emoji style flavour references so that the content looked native on platform - I also commissioned small animation agency Frantic to execute with my creative direction.