About me

I manage a teams of creatives and in previous periods of freelance creative consultancy I have led on concept ideation and curated content that has been delivered across digital/social/radio/OOH/DOOH/print. I've managed multiple teams within a project and adopted a management approach of agility, empathy and responsiveness.

Detailed kick off meetings, considered timelines, concise and timely communication as well as establishment of roles and responsibilities all aid me in keeping multiple variables aligned and tracking towards objectives.

My creative process is in the establishment of the projects end goal and the exploration of concepts that transports audiences to that place authentically. With a strong concept, I can scale up or reduce the concept to its simplest execution ensuring that it's appropriate for the channel, medium or platform.

From a corporate stakeholder management perspective, understanding who I'm liaising with and the scope of their influence is always a solid step in appropriately managing that relationship. Equally; considering and communicating with wider stakeholders that may be impacted by my teams output to ensure a holistic methodology is consistent.

Regular check ins with my immediate team allow an amnesty on bringing challenges, frustrations and friction points to light. That transparency allows support to be allocated as soon as needed and mitigations to be put in place to protect project outcomes.

Craigh's Inspiration Pool

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