About me
99% of the creatives you'll meet have a vertical career progression and specialise in one type of project. But in a world where everything is getting more integrated than ever, you need to understand the entire advertising landscape to really create successful campaigns.
This is why I decided to have a horizontal progression.
During the last 13 years, I explored the ATL, experiential, social, digital, media, and earned worlds to understand advertising, holistically.
I've now become a genuine TTL creative with expertise in the social and PR world who comes up with big platform ideas as well as strong activations across different formats.
Skills
Advertising, Content, Copywriting, Creative, Creative Direction, Digital Marketing, Experiential Marketing, Film, PR, Print, Radio, Social Media
Sector Experience
Advertising, Automotive, Communications, Finance, FMCG, Retail
Awards
on 5th March 2016