About me

I am a seasoned Creative Lead with extensive experience in driving innovative design solutions and managing multidisciplinary teams in an integrated creative agency setting. With a proven track record of delivering impactful branding, digital marketing, and UX design projects, I excel at transforming complex ideas into compelling visual narratives that resonate with diverse audiences.
Throughout my career, I have collaborated with high-profile clients across various industries, including automotive, healthcare, technology, and FMCG. My journey began as a brand designer, where I quickly developed a passion for branding and strategic campaign development.
This foundation paved the way for leadership roles where I successfully built and led creative teams, driving award-winning projects that have significantly boosted brand engagement and business growth.
I have spearheaded successful campaigns, managed multilingual projects across Europe, and achieved remarkable sales targets, such as generating £40 million in sales during 'Black Friday' events. My expertise in POS and promotional design, web and UX design, and 360 branding has equipped me with the skills to deliver comprehensive and cohesive brand experiences across multiple platforms.

Key Skills:
Creative Direction: Overseeing the development of visually compelling and strategically sound marketing materials, ensuring brand consistency and alignment with business objectives.

Team Leadership: Building and nurturing high-performing creative teams, fostering a collaborative environment where innovative ideas flourish.

Client Relationships: Developing and maintaining strong client partnerships, understanding their needs, and delivering solutions that exceed expectations.

Web and UX Design: Designing user-centric websites and digital experiences that are both aesthetically pleasing and functionally robust.

Packaging Design: Creating standout packaging designs for the healthcare and food industries, enhancing product appeal and marketability.

Data-Driven Decision Making: Utilising analytics to inform and optimise creative strategies, ensuring maximum ROI and campaign effectiveness.

I thrive in dynamic and fast-paced environments where creativity and strategic thinking intersect. My ability to lead projects from concept to execution, coupled with my dedication to continuous learning and industry trend analysis, ensures that I bring fresh and relevant perspectives to every project. I am eager to leverage my extensive experience and passion for design to drive success at my next career opportunity, contributing to the growth and innovation of a forward-thinking organisation.

Skills

Advertising, Art Direction, B2B, B2C, Brand / Logo Design, Brand Stategy, Branding, Creative Direction, Graphic Design, Packaging Design, UX/UI, Web Design, Web Development

Sector Experience

Accounting & Finance, Automotive, Banking, Beverages, Construction, Digital (SEO, PPC, SEM...), E-Commerce, Energy, Entertainment, Farming, FMCG, Food & Beverages, Healthcare, Oil & Gas, Pharmaceutical, Restaurant / Café