About me

Creative leader and freelance creative director helping brands turn strategy into standout visual storytelling.

As Head of Creative at Videndum, I lead multidisciplinary teams across 15+ globally recognised broadcast and film brands, delivering high-end photography, videography, graphic design, campaign assets, and brand storytelling for discerning professional audiences worldwide.

Alongside my in-house leadership experience, I bring a strong freelance mindset: adaptable, hands-on, commercially aware, and comfortable moving between strategy, concept development, art direction, production, and final delivery. Whether leading a full creative team or supporting a focused project independently, I help brands create work that is clear, compelling, and beautifully executed.

My background spans freelance, agency, and in-house roles, giving me the flexibility to plug into different teams, workflows, and briefs quickly. I combine strategic creative direction with deep technical expertise across design, photography, video, and campaign production, ensuring every project is delivered with both creative ambition and practical precision.

Specialties: Freelance Creative Direction, Brand Storytelling, Campaign Concepts, Art Direction, Graphic Design, Videography, Photography, Content Production, Brand Development.

Skills

Brand / Logo Design, Brand Management, Branding, Campaign Planning, Creative, Creative Direction, Graphic Design, Illustration, Marketing, Marketing Strategy, Photography, Post Production, Production, Team Management, Video Production, Visualising

Sector Experience

Brand Management, Communications, Creative Services, Marketing