About me

A results-driven self-motivated and resourceful design director, with a passion for people-cantered design and innovation. I'm someone with experience and drive to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Possessing an ability to see the bigger picture, especially with design challenges of sustainability and technologies means continually developing new and inspiring approaches to design briefs and questioning common consensus on business models.

I am a hands-on design leader delivering beautiful products and engaging customer experiences. I have a passion for developing new creative and thinking methods to drive quality and I balancing thought leadership (what to do) with creative output (doing it right). I am an ambassador for a design thinking culture and enjoy working collaboratively with wider business teams to build knowledge and practice.

Entrepreneurial Mindset· Product Design & Development· Programme/Project Management· Product Engineering Feasibility· Leadership and Team building· Product Benchmarking· Commercial Leadership· Design Quality Control· Business Development· Supplier Relationship Management


3D Design, Agency Coordination, Art Direction, Automotive Design, Brain storming, Brand Management, Business Development, Business Management, CAD, Creative Direction, Furniture Design, Industrial Design, Legal, Lighting, Lighting Design, Operations, Planning, Problem Solving, Product Design, Product Development, Project Design, Quality Control, Research & Development, Web Development

Sector Experience

Advertising, Architecture, Automotive, Brand Management, Branding, Business Management, Consumer Durables, Design, E-Commerce, Engineering, Exhibitions, Furniture, Fixtures & Equipment, Galleries & Studios, Interiors, International, Legal, Lighting, Manufacturing, Market Research, Marketing, Renewable Energy, Sales / Business Development, Transport

Currently No Recommendations
Top 25 Automotive Designer Project featured:SWAROVSKI Crystal Palace
on 6th November 2020
Project featured:Polestar Precept
on 16th April 2021
Project featured:Volvo Cars
on 20th February 2022
Lgh 090, 1101 Gothenburg, Sweden
Skill Level
Senior, Director
Basic German
Creativepool member since 17 November 2008