About me

İlkay Gürpınar started her advertising career in 1999 as a copywriter and joined TBWA\Istanbul as Creative Director in 2006.

Under İlkay's leadership, the agency grew to be recognized as the Agency of the Year - Turkey and has retained the title for the past 10 years.

İlkay and her team won the most number of international awards for Turkey, including many Cannes Lions and D&AD pencils throughout the years.

İlkay has been a jury member in the most prestigious award shows including Cannes Lions (3 times), D&AD (3 times), the Clio Awards and many more. She also led local and global award shows as a jury president, the last one being the Art Directors Club Europe (ADC) Awards 2020.

İlkay was listed third on Business Insider's 'The World's Most Creative 50 Women" and was named one of the "Most Influential Female Creative Directors" by ADWOMEN.

İlkay is one of the leading creative leaders in the Omnicom Group, frequently taking global tasks such as directing pitches, managing global creative teams and leading educational training sessions.

İlkay is especially interested in the fields of fashion and design. Her enthusiasm in those fields gave birth to 212 Magazine, a biannual arts and culture magazine which is distributed worldwide. İlkay also serves as the managing partner and creative director of 212.